KATHY NIE
Kathy Nie is a strategic designer who works based on research and critical market analysis, looking to work collaboratively on digital marketing and brand strategy.
Insights, Wrapped in Imagination.
BIO- Chuanjia/ Kathy Nie
My name is Kathy, I’m a strategic designer with a passion for creative marketing and brand strategy. I craft strategies grounded in market research, statistics, and analysis. Critical thinking guides my approach to mapping trends, defining competitors, and studying brands. I seek collaborative opportunities in fashion and entertainment, and I'm driven to help businesses develop distinct, impactful identities through thoughtful design and effective marketing.
Core Competencies
Strategic Design
Designing strategies can’t leave the foundation of researching, mapping, and analyzing. As a designer, I am familiar with methods and tools that help us digest information to identifying the design pitches. Skills in planning, pushing the process forward step by step is my professionalism. I am able to do the job solidly according to requirements, and I present, conclude my work concisely.
Brand Building
The concept of brand strategy came into my expertise before I learned about design strategies. Building a successful brand includes many aspects such as establishing authoritative brand identity, leverage brand equity and constructing strategies to build resilience, in order to own brand safety. By studying different brands and analyzing trends continuously, I’m able to forecast, define and iterate these essential factors for brand building.
Critical Thinking
The ability to think critically is valuable to all strategic designers, this habit allows us to view our concept from a bigger perspective, and that fosters us to make more holistic decisions when we are working. It’s a bittersweet problem that sometimes my critical thinking habit can cause me to think too much, however, I have learned to manage the bad side of it and keep the strategic vision.