This project aims to forecast color and style trends targeting spring/summer 2024, based on research in existing aesthetic trends and celebrity impacts, I was able to see the popularity growing in the use of pastel colors.

The process of work includes identifying trending colors, observing designs of fashion industry leaders, and exploring into subcategories as well as how the trend begin and grow in the past. A trend forecast is able to provide foresight, helping to make decisions before other competitors do. It demonstrates potential trends in a systematic format, it drives growth and innovation on top of trends.