This project aims to study Prada’s culture and legacy as an influential luxury and popular brand. Look into the profound heritage of this old fashion house and study its spirit as well as philosophy that sparks resonance with their target demographic. Analyze Prada’s brand strategy, at the same time, explore the secret of how they manage to stay in the top-tier fashion market.

Play with innovation, develop a makeup line that Prada didn’t have to increase its competitive advantage amongst various luxury fashion brands. Design with creativity, immerse Prada’s symbolic elements into the cosmetic concept. I’m aiming to build a bold, independent image through this makeup line, and further defining Prada’s strong and timeless vision for women.